Anyone who regularly uses Google must have seen “kinetic typography” in action. Google Doodles are well-executed examples of this technique. Kinetic typography essentially implies moving text. It is a type of amination method used for animating text including individual letters, whole words, or even sentences to produce motion and movement that strongly resembles real kinetic energy, like rolling effects or liquid effects.
These animation techniques increase the impact and artistic quality of the words. They can also draw viewers in, establish a mood, and amuse them. In most cases, these are used to elicit more intense feelings and sensations in the audience. In fact, these techniques have been in use for quite some time, even as early as the 1960s, when the static text was replaced with moving ones in feature films. They are now being widely used in everything including website designs, mobile apps, music videos, and advertisements.
Importance of kinetic typography
Designers can use kinetic typography to style their text beautifully. This method makes it possible to display information in a number of unique ways. Suppose you are making a video or blog about a difficult topic, and you are worried people may lose interest while they are reading it. You can incorporate kinetic typography to add some fun elements and make the content more engaging and memorable. Some advantages of employing kinetic typography in website design include:
Drawing and retaining the interest of the audience
Just like the case of any other form of animation kinetic typography plays an important role in drawing the attention of people to a website. By placing the animated heading or title text above the fold, you can encourage people who visit your site to stop and read the content rather than quickly scrolling over it. The viewers are also more likely to focus intently on the main content and the different specifics once you have gained their attention using kinetic typography.
Flexible design
Kinetic typography works well with a broad spectrum of websites, design aesthetics, and color schemes. A website designer will have the flexibility to choose the different elements affecting the final animated visual including the font, lettering, movement style, and animation pace. This means the designer can have complete control over what the final animation looks like and can be as creative as they want.
Personalization
The degree of customization required to produce the ideal kinetic typography makes it extremely unlikely that one website will be identical to another. This means that a designer will be easily able to create a unique website that stands out from its competitors. This can be really helpful when you are trying to establish the online presence of your brand or trying to increase your website traffic. Having a unique website style will ensure that a viewer will remember it, and they may even seek out your website the next time they are searching for some product or service you offer.
Tips to make a website more interactive using kinetic typography
Kinetic typography can be used in different ways to make a website more interactive, intriguing, and engaging. Some tips to use kinetic typography in designing a website include:
Make page loading times enjoyable
We all get tired of using web pages that take too much time to load. In many cases, people may even switch to a different website with much less loading time rather than wait around. If you use kinetic typography and make a webpage where the variations in text size indicate how much longer people have to wait, they may find it a bit more fun.
Emphasize specific areas, keywords, or phrases on the webpage
Most web pages have a lot of text in them, be they descriptions, copies, or CTAs. Designers can use kinetic typography creatively to bring the attention of the viewer to these important specifics. Suppose you are designing a webpage for an online store. You can animate the CTA to change into a cart icon when a purchase is made.
Set the tone of your brand
While kinetic typography can benefit all industries, some can benefit from it more than others. For example, in the case of a sector like insurance or banking, animation needs to be very subtle. If you take it too far, your brand’s reputation may suffer. But for some sectors like fashion, retail, or stock photography, a generous amount of kinetic typography can boost your business.
Conclusion
Kinetic typography gives designers the freedom to experiment with their website content and make it visually pleasing, entertaining, and engaging for visitors. While it cannot fully develop your brand on its own, it may be a fantastic asset when used in conjunction with other tools.
